Jordan Terrell Carter (born September 13, 1996) was born in Atlanta, Georgia, United States. He is professionally known as Playboi Carti, emerged as a prominent figure in the American music scene, showcasing his prowess as a rapper, singer, and songwriter. he quickly made a mark within his generation, playing a pivotal role in shaping the landscape of rage and trap music.
Playboi Carti's journey began with his association with the local underground record label Awful Records, and he later secured a significant deal with ASAP Mob's label AWGE in collaboration with Interscope Records. His initial breakthrough came with a devoted fan base, setting the stage for mainstream recognition with the release of his self-titled debut mixtape in 2017. This project, featuring hits like "Magnolia" and "Wokeuplikethis" (featuring Lil Uzi Vert), debuted impressively at number 12 on the US Billboard 200.
Building on this success, Carti's debut studio album, "Die Lit" (2018), soared to number three on the charts. Following a brief hiatus, he triumphantly returned with his second studio album, "Whole Lotta Red" (2020), which not only debuted at the top of the Billboard 200 but also earned acclaim from critics, securing its place among the best albums of the year according to various publications.
Beyond his solo endeavors, Carti showcased his entrepreneurial spirit by founding the Opium record label and creative agency in 2019. This platform allowed him to nurture emerging talent, including aesthetically-similar Georgia-based artists like Ken Carson and Destroy Lonely, along with the collective Homixide Gang.
Looking ahead, Playboi Carti remains a dynamic force in the music industry, with anticipation building for his upcoming third studio album scheduled for release in January 2024. His journey stands as a testament to his artistic evolution and enduring influence on the ever-evolving soundscape of contemporary music.
