Why Love Lyrics by Asake

“WHY LOVE” is the latest single by Asake, the Nigerian Afrobeats sensation. Its released on February 12, 2025, the track marks a bold new chapter following his acclaimed album Lungu Boy. Now independent after parting ways with YBNL, Asake embraces a fresh sound that feels both familiar and innovative. The song was launched with an energetic social media campaign and a striking music video that captured the hearts of fans worldwide.

Produced by his longtime collaborator Magicsticks, “WHY LOVE” fuses vibrant Afrobeats with smooth Amapiano elements, creating a danceable rhythm that invites listeners to move while reflecting on the emotional twists of love. Lyrically, the track delves into the joy and unpredictability of romance, balancing catchy beats with heartfelt introspection. In a recent Instagram post, Asake shared, “I wanted to show that love is not just a feeling but a rhythm that moves us all,” a remark that resonates with the song’s message and his personal artistic journey.

Critics have been quick to applaud the single for its infectious energy and masterful production. Prominent music websites have highlighted how “WHY LOVE” sets a new standard by seamlessly blending traditional Afrobeat vibes with contemporary sounds, making it accessible even to listeners with a sixth-grade reading level. Early streaming data reveals that the track has rapidly climbed digital charts, topping trending lists on Spotify Nigeria and Apple Music. Its impressive chart performance, coupled with extensive online promotion, indicates that the song is not only winning over fans but also catching the attention of industry insiders who predict award nominations in the near future.